Short Article Reveals the Undeniable Facts About Essay Samples for Ielts and How It Can Affect You

Short Article Reveals the Undeniable Facts About Essay Samples for Ielts and How It Can Affect You There are then more lessons on these pages for various forms of essay and distinct questions, with a lot of ideas and strategies for achieving a high score. As an example, pornography sites can easily be accessible to them since they can register with a website and claim to be an adult. Whilst browsing the internet, you have to have accessibility to other search choices too. For instance, people may access news, medical advice, online education courses and a lot more via the world wide web. Writing can likewise be assigned for homework. Writing sections, it is quite crucial for you in the event that you write your own words. Therefore, it's far better think while writing too, not simply afterwards. For this reason, you must have the ability to compose your introduction fairly quickly so you may begin writing your body paragraphs. In addition, it's also quite essential to exp ose yourself to a wide range of articles and passages on a selection of topics. An interesting mixture of complex grammar structures will also need to be produced. Accordingly, as a way to be given a high grade for the paper, the student should follow all of the formatting rules and norms. The Argument About Essay Samples for Ielts There are a few typical rules for IELTS Examiners that they must follow everywhere. It is essential that the examiner can observe how good you're at different varieties of writing. The majority of the teacher's careful written corrections are in reality wasted. The very first part, where the examiner takes your interview, is a rather light personal conversation. An increasing number of body research proves that long periods of physical inactivity raise a danger of becoming overweight. What's more, a great deal of studies demonstrate that so-called sitting disease' often leads to posture and backbone troubles. You merely need a couple of problem s as remember you don't have a lot of time and you want to spell out the difficulties. The key problems due to inactive lifestyle are obesity and assorted spine disorders. Thus, the expression, marry for money appears to be appropriate, in some degree, at least. Certainly, it plays an important part in our lives. Certainly, it is an important part in our lives. Hence, it's said, marry for money is right in a point. Many people discover that it's troublesome to be considering learning new things. Children are the same. Around the globe, they often use computers from a very young age. Children who may use the computer when they're young have more confidence than other children. Get the Scoop on Essay Samples for Ielts Before You're Too Late Hence there isn't any possibility of partiality or obtaining a bias score in the exam. The way IELTS Examiners mark or execute the test is exactly the same from nation to nation. In brief, you can realize any score you would like only by practice and by boosting your performance level (and basics). Do you want to know how to boost your ielts band score. Definitions of Essay Samples for Ielts 1 common method is via self study, which makes it possible for students to learn computer programs and internet lessons. In addition, in the event of young individuals, teachers often have to force students to learn through using punishments. For those reasons mentioned previously, it appears to me that students are somewhat more likely to be prosperous in their careers should they continue their studies beyond school level. Hence it's a perfect choice for students to acquire English proficiency certificate for unique purposes. English is the most frequently used language in the whole Earth, and it is essential that International students can read, write and speak it successfully. Greetings continue to be as critical since they were in the previous centuries. They not only help you in maintaining a good social image but also helps you in your professional life. Greetings such as hello, have a great day or decent day allow you to make warm gestures that frequently arrive back in the same fashion. Follow our simple strategies and remember the sole thing that may force you to produce bad writing is worrying too much! In addition, the writer has an inclination to be repetitive. You ought to use words that aren't typical in an everyday conversation. Citations and extracts from assorted sources have to be formatted properly. Formatting of an English language essay is just one of the crucial elements of the essay success. English writing can be difficult if the writer doesn't make use of the numerous English language writing resources which are available to assist them. English essay samples require in order to be thoroughly analyzed and understood for the youthful student before trying to compose his magnum opus. Our sample essay has a very simple but decent introduction in which it demonstrates that the examinee has knowledge of the subject and clearly states the writer's position to prepare the remainder of the essay. You can avail numerous search engines such as google for any of someone's essay subject. It is crucial that you fully understand the questions, particularly for task 2, the essay.

The Changing Roles Of Men And Women In Hispanic Cultures

Men and women are treated very differently in other parts of the world; especially in a Hispanic household. In many Hispanic households, females and males are treated very differently, not only in this generation but in the previous generations. Each gender has their own role in the household, but each role that the male or female have are very dissimilar in their own ways. The roles that these people have are unfair and they are not equal. This situation has gotten better over the years, but it can still improve. In Hispanic cultures, women have to meet expectations. Little girls are taught that they need to find a husband to take care of them. From a young age, they are taught by their mothers to cook, clean and care for their†¦show more content†¦In Hispanic households, men are treated as if they are babies, but they are expected to be tough, strong and to be able to provide for the family. They are also the â€Å"big boss† in the household, they are the ones that make the whole rules for the family. So whatever the male says whatever goes. Men can also bend the rules. It implies freedom for working and even for reprehensible behavior such as drinking and infidelity. A blind eye is turned to these behaviors because men provide the financial support of a household.(Men, women, Immigrants, 2) Women and men have a different upbringing in a Hispanic household. Men are the providers and women are the nurturers. Today these are the expectations in a Hispanic family. Many young boys in households are cared for by their mothers more than the girls. It is like boys are the golden children. It is very rare when a mother will tell their son to wash dishes or do their laundry: because they fulfill every needs their child has. My cousin is the only girl in her family and she has two other brothers. When I asked her how it was living with two brothers, she responded it really sucks, we get treated very differently. She added that. Whenever she is busy doin g homework and her brothers areShow MoreRelatedMulticultural Vs. Pluralistic Theory Essay1749 Words   |  7 Pagesis theory that interprets American culture to have many different sub-cultures that incorporates their values, beliefs and traditions and integrates them on to a bigger cultural scale such as subcultures like Hispanics and African Americans. Steets (2014) explains each human child experiences a pluralism of significant others â€Å"in essential socialization and grows as a self in discovering a method for coordinating the diverse parts allotted to him or her. Hispanics and African Americans are two differentRead MoreCultural Gender And Gender Roles1904 Words   |  8 PagesThe older I get the more faults I find in my culture and the gender ideology behind it. Growing up Hispanic in the United States has made a huge impact in my life today, and while I believe it has benefitted me personally, research however seems to prove the opposite. Research today proves that eve n though these beliefs prove to be changing, the influence Hispanic culture has can negatively affect the way both men and women view their own gender roles and identity. Although research supports theRead MoreAlcohol As A Dangerous Deadly Weapon1677 Words   |  7 Pagesdrinking illegally. Even going back to indigenous roots of Latino/Hispanics, alcohol has been a huge component to celebrations, traditions and social upbringings. The use of alcohol can be seen as one of the most important social lubricants in society. For nearly thousands of years, alcohol has taken the role of providing enjoyment and the capability to bring people together, which of course proves its strong influence it has on culture. Often alcohol is overlooked in society, despite the good qualitiesRead MoreThe Reform Of The United States1549 Words   |  7 PagesThe most urgent reform to be implemented is to have more women hold management positions, and train current employees to be understanding of cultural transformations within the company. We should increase the ethnic group, specifically African American and Hispanic, by educating Facebook s Human Resources Department. Currently there are only 1 percent African Americans and 4 percent Hispanic that are working for Facebook. It is critical that more minority groups are hired, because bringing in individualsRead MoreStereotypes And Stereotypes Of The Movie The Single Moms Club 1323 Words   |  6 Pagesmedia way too often. â€Å"This overview of the most common Hispanic stereotypes portrayed in the media reveals why sweeping generalizations about Latinos are harmful† (Nittle). Whether it is a male or female Latin actress/actor, the stereotypes rage from: Latin lovers and sexpot’s to thugs and immigrants. When in reality, not all Latino’s are what the stereotypes claim. Have you ever seen a movie or show in which the main male character is a Hispanic hunk who gets all the ladies? He would be consideredRead MoreCulture Is A Major Factor Of Obesity1555 Words   |  7 PagesCulture is a major factor of obesity. Many people generalize overweight and obese people as lazy and gluttonous. These people who generalize, like doctors and health nuts, ignore other factors that could cause a person to be heavy. They overlook the effect of food habits and how they can be passed down from generation to generation, much like a cultural tradition, and how respecting some of these traditions can be just as important as following their cultures values. Culture plays a greater roleRead MoreAnalysis Of The Article Heteropatriarchy And The Three Pillars Of White Supremacy `` By Andrea Smith970 Words   |  4 Pagesinterpretation of an ad. The imagine of the Hispanic values billboard ad, displays a Hispanic male in his uniform serving his nation, which creates a sense of patriotism. This young Hispanic man is doing an honorable act by serving his nation and implies that others should follow his footsteps. In the article, â€Å"Heteropatriarchy and the Three Pillars of White Supremacy,† by Andrea Smith examines how we are all oppressed in different forms, focusing on the framework of â€Å"women of color† or â€Å"people of color† inRead MoreFactors That Affect The Probability Of An Individual1506 Words   |  7 Pagesone s chances of going to college is the race of an individual. In 1995 the top 146 most selective colleges, the freshman class racial diversity showed that the African American and Hispanic students only made up 6% of the population each. Which in comparison to the fact the African Americans made up 15% and Hispanics made up 13% of all 18 year olds at that time, there is a large disparity between the racial representation of minorities at these colleges.(Carnevale) Observing the data gathered byRead MoreMy Self Concept Is Your Overall Perception Of Who You Are1616 Words   |  7 Pagesperception of who you are.† My self-concept is constantly changing due to confidence boosts or if I become depressed and sad; these factors also influence my self-esteem. My self-concept helps determine how well I am able to communicate with others. â€Å"Some psychologists and sociologist have advanced theories that suggest we learn who we are through four basic meaning: our communication with other individuals, our association with groups, roles we assume , and our self-labels† (Beebe 35). Read MoreA Long Term Care Resident974 Words   |  4 Pagesbe encountered everywhere. According to Barker (2003) diversity is defined as, â€Å"Variety, or the opposite of homogeneity†¦usually refers to the range of personnel who more accurately represent minority populations and people from varied backgrounds, cultures, ethnicities, and viewpoints,† (pg. 126). The reason why it is important to be aware of these issues is because as a social work profession, social workers are there to advocate for their clients and ensure that they are treated fairly by treating

The Living Symbol Essay Example For Students

The Living Symbol Essay Pearl. A child born of sin. Conceived by lust. Created by impurity. As the result of her parents fall from grace, she represents the sinfulness of their act, and is a continual tool for the recollection of their dubious deed. Sent, was she, from the Almighty God as a gift, and a burden of the heart. God gave me the child? cried she. He gave her in requital of all things else, which ye had taken from me. She is my happiness!- she is my torture, none the less! See ye not, she is the scarlet letter, only capable of being loved, and so endowed with a million fold the power of retribution for my sin? Ye shall not take her! I will die first!(109) There is truth in what she says, began the minister, with a voice sweet, tremulous, but powerful, insomuch that the hall reechoed, and the hollow armor rang with it truth in what Hester says, and in the feeling which inspires her!(110) It must be even so, resumed the minister. This child of its fathers guilt and its mothers shame hath come from the hand of God, to work in many ways upon her heart, who pleads so earnestly, and with such bitterness of spirit, the right to keep her. It was meant, doubtless, as the mother herself hath told us, for a retribution too; a torture to be felt at many an unthought-of moment; a pang, a sting, an ever- recurring agony, in the midst of a troubled joy! Hath she not expressed this thought with the garb of the poor child, so forcibly reminding us of that red symbol which sears her bosom?(110-111). Pearls gestures, and the essence which her presence pours forth, insinuate to the childs evil roots and the effect there of. the child could not be made amenable to rules. In giving her existence, a great law had been broken, and the result was a being whose elements where perhaps beautiful and brilliant, but all in disorder. Above all, the warfare of Hesters spirit, at that epoch, was perpetuated in Pearl. She could recognize her wild, desperate, defiant mood, the flightiness of her temper, and even some of the very cloud-shapes of gloom and despondency that had brooded in her heart. They were now illuminated by the morning radiance of a young childs disposition, but later in the day of earthly existence, might be prolific of the storm and whirlwind.(87-88). Due to her childs elfish antics, Hester often ponders on the thought of Pearl being something of the supernatural. Could it be that because the terms of conception were so corrupted that the child born there of has the personality or soul of an impish creature? Child, what art thou? cried the mother. O, I am your little Pearl! answered the child. But while she said it, Pearl laughed, and began to dance up and down, with the humorsome gesticulation of a little imp whose next freak might be to fly up the chimney. Art thou my child, in very truth? asked hester. Nor did she put the question altogether idly, but, for the moment, with a portion of genuine earnestness; for such was Pearls wonderful intelligence that her mother half doubted whether she were not acquainted with the secret spell of her existence, and might not now reveal herself. Yes; I am little Pearl! repeated the child, continuing her antics. Thou art not my child! Thou art no Pearl of mine! said the mother, half playfully; for it was often the case that a sportive impulse came over her, in the midst of her deepest suffering(95). .u8d3208e99071805e0da525e7edbe6b96 , .u8d3208e99071805e0da525e7edbe6b96 .postImageUrl , .u8d3208e99071805e0da525e7edbe6b96 .centered-text-area { min-height: 80px; position: relative; } .u8d3208e99071805e0da525e7edbe6b96 , .u8d3208e99071805e0da525e7edbe6b96:hover , .u8d3208e99071805e0da525e7edbe6b96:visited , .u8d3208e99071805e0da525e7edbe6b96:active { border:0!important; } .u8d3208e99071805e0da525e7edbe6b96 .clearfix:after { content: ""; display: table; clear: both; } .u8d3208e99071805e0da525e7edbe6b96 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8d3208e99071805e0da525e7edbe6b96:active , .u8d3208e99071805e0da525e7edbe6b96:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8d3208e99071805e0da525e7edbe6b96 .centered-text-area { width: 100%; position: relative ; } .u8d3208e99071805e0da525e7edbe6b96 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8d3208e99071805e0da525e7edbe6b96 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8d3208e99071805e0da525e7edbe6b96 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8d3208e99071805e0da525e7edbe6b96:hover .ctaButton { background-color: #34495E!important; } .u8d3208e99071805e0da525e7edbe6b96 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8d3208e99071805e0da525e7edbe6b96 .u8d3208e99071805e0da525e7edbe6b96-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8d3208e99071805e0da525e7edbe6b96:after { content: ""; display: block; clear: both; } READ: Agriculture EssayThe child named Pearl whose very creation is credited to the evil of sin, is a living symbol and reminder of the sins of which Hester and Dimmesdale committed. This heaven sent combination of prize and punishment assumes the position of creating repentance in her mothers heart and bodily symbolizes the wrong she has committed. Pearl is a device, tangible and real in nature, to reveal the evil in her guardians deeds. She is, in all reality, the living Scarlet Letter!

Long

Table of Contents Long-Term Care Insurance Medicare Medicaid Continuing Care Retirement Community (CCRC) References Long-Term Care Insurance Coverage varies widely depending on the provider and the needs of the customer. In addition, different states have different home care and assisted living facilities and these vary the cost of the long-term care insurance.Advertising We will write a custom essay sample on Long-Term Care Insurance specifically for you for only $16.05 $11/page Learn More These include home care, living assistance, and daycare for adults. The long term insurance packages also contain tax benefits such that the beneficiary does not need to pay tax on the payments received (Health and Human Services Paying For Long-Term Care, 2010). Beneficiaries obtain financial coverage of long-term care. The long-term care insurance allows one to make use of their savings and life insurance for other purposes. Under the federal program members ben efit from a group rate lower than individual payment rates. To qualify for long-term insurance, the purchaser should not have a preexisting medical condition. Anyone above 18 years may purchase long term insurance. Limitation may come in because purchase of long-term insurance from non-qualified companies jeopardizes ones benefits. Secondly, monthly premiums are expensive (All About Long Term Care, 2010). Medicare Medicare is a form of insurance. It exists in three forms namely Medicare as hospital insurance, Medicare as medical insurance and Medicare as prescription drug coverage. In addition, there are medical advantage plans provided by private companies. They encompass one or more of the other categories of Medicare. Medicare covers hospitalization bills, doctors’ fees and drug costs depending on the type of Medicare. Qualification for Medicare is only available to people above the age of 65. People with certain disabilities and falling below the age also qualify. The ben eficiary has to pay regularly for the program. Medicare limitation is that the financial compensation under Medicare may be insufficient to cover all long-term costs (Who pays for long-term Care?, 2010).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Medicaid With Medicaid, the beneficiary receives long-term home care within their community or in a nursing home. With Medicaid, the beneficiary does not have to leave their home, instead they can ask for care provisions at home. Members must be earning low incomes and have limited resources to access Medicaid. Limitations for Medicaid are that the beneficiary can only access the service form a licensed facility for Medicaid. Moreover, the facility must have a capacity for caring for the patient (Center for Medicare Medicaid Services, 2010). Continuing Care Retirement Community (CCRC) Long-term costs are taken care by monthly fees and entry f ees. In addition, there is a centralized care within communities for all beneficiaries. Members get nursing services, healthcare services and social services. All members have access to assisted facilities and may live alone or in shared apartments. The requirements for CCRC include a provision that the beneficiary must be able to purchase the monthly payments for care. There is also an entry fee that is payable at the beginning of the contract period. On payment of extra fees, beneficiaries also get care in assisted facilities. However, this provision only exists in some CCRC programs. Otherwise, one automatically benefits from a lifetime contract after paying normal fees (Health and Human Services Paying For Long-Term Care, 2010). Limitations for CCRC are that continuing care has a high purchase price. The program also has an entry fee that might be non-refundable. Provisions vary with the type of CCRC with some having no provision for other long-term care costs. Thus, the benefic iary has to pay for extra care. The beneficiary has to relocate to an assisted facility or nursing home (Health and Human Services Paying For Long-Term Care, 2010). References All About Long Term Care. (2010). Web.Advertising We will write a custom essay sample on Long-Term Care Insurance specifically for you for only $16.05 $11/page Learn More Center for Medicare Medicaid Services. (2010). Web. Health and Human Services Paying For Long-Term Care. (2010). Web. Who Pays for Long-term Care? (2010). Web. This essay on Long-Term Care Insurance was written and submitted by user Arthur Figueroa to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The eNotes Blog #twitterfiction Worthy of aRetweet

#twitterfiction Worthy of aRetweet Literary festivals come to town and go, and for whatever reason you just couldnt make it out to all you wanted to see this year. Fear not! Now the festival can come to you. Today is the first day of Twitters very own Fiction Festival, an event that draws writers and readers from around the globe together on one page. Literature has never been so instant, accessible, or succinct, as authors craft stories from afar in real time, sometimes as short as 140 characters. The Festival showcase will be a completely virtual event, taking place on Twitter with participants from five continents and stories in five languages. For five days, Wednesday, November 28 to Sunday, December 2, you’ll be able to find creative experiments in story-telling on Twitter around the clock. Want to get involved? At this festival, youre not relegated to the sidelines. Jump in with your own fiction, and use the tag #twitterfiction for all to see your work. You could: create a character and tell a story in his or her voice tell a story from your own account tell a story in a single Tweet and of course, any other creative ideas you have. A showcase page of all the festivals entries can be found at this link. Missed the daily live retweeting of Hamlet?  Dont worry, all of the selections are collated for you like this. Youll never miss a lit festival again. To give you a heads up on the happenings, here are a few highlights. No need to grab a map and traipse from tent to tent! You can also head to Twitters blog for a complete schedule: Starting with the idea of a Twitter feed used as evidence, author Elliott Holt (@elliottholt) will tell the story of a crime. The audience will see that story unfold via three different perspectives, and then will have to weigh the presented evidence for themselves.  Wednesday at 7pm EST Perhaps no story is more powerful than a myth. Lucy Coats (@lucycoats) from Northampton UK, will re-tell 100 Greek myths in 100 Tweets.  Wednesday 21 Nov. till Sunday 25 Nov. 9am EST Emmy Laybourne (@emmylaybourne) and Anna Banks (@byannabanks) will put a humorous spin on the paranormal young adult story with love affair between a teenage girl and aSasquatch.  Wednesday through Sunday at 4pm EST (21:00 GMT)   For author Kurt Crisman (@unpublishedguy) online descriptions of TV episodes tell a story all their own. He’ll weave a whole story together out of these to describe five seasons of a science fiction show with an absurdist twist.  Every day, updated hourly Ifeoluwapo Odedere offers a satire, written in the style of the King James Bible, about a Nigerian community whose attempts to find a sustainable power source are continually thwarted by a saboteur.  Thursday through Saturday at 8am EST In a tense psychological thriller, Andrew Pyper (@andrewpyper) re-tells the classic Henry James ghost story â€Å"The Turn of the Screw† - set in a present-day White House. We will follow the Tweets of the new nanny, who is increasingly convinced something strange is afoot.  Thursday through Sunday at 7pm EST A group of four authors in Paris plan to work together to build collaborative sonnets in French, which they call #TwitRature.  Thursday to Sunday at 5am EST AND if youre lucky enough to be in New York, the New York Public Library will be hosting the festivals only non-virtual  live event  this Saturday. I love that all of these creative people have embraced the idea of twitterature. Im sure its a challenging way to stretch (squeeze?) ones writing skills, and really brings the audience something innovative. What are your thoughts on how Twitter is changing the literary world? Check back next week for a summary of the festivals highlights!

What Is AP Seminar Should You Take It

What Is AP Seminar Should You Take It SAT / ACT Prep Online Guides and Tips If your school offers AP Seminar, you might be wondering what it's all about. This AP class is great for students who want to challenge themselves and learn more about the independent research process before starting college. In this guide, I'll give you an overview of what AP Seminar entails, a sample course outline, advice on whether you should take the course, and some tips on how to do well in it. What Is AP Seminar? AP Seminar is one of the course requirements for the AP Capstone Diploma and the AP Research and Seminar Certificate, both of which were introduced by the College Board in fall 2014. If you take and pass AP Seminar, AP Research, and four other AP courses and exams, you will earn the AP Capstone Diploma. If you take and pass just AP Seminar and AP Research, you'll earn an AP Research and Seminar Certificate.Both of these actions are impressive accomplishments that demonstrate your ability to successfully manage college-level academic challenges. AP Seminar offers studentsan introduction to conducting independent analysis of complex ideas across various disciplines.It involves reading and understanding advanced source material in the form of texts and other media. You are expected to synthesize information from different sources, and formulate research questions based on these source materials. You'll elaborate on these ideasthrough essays, oral presentations, and team projects.The goal of AP Seminar is to provide students with the tools to evaluate information accurately and make compelling, evidence-based arguments. Your seminar curriculum might be connected to another AP course you take,meaning you'd explore themes that relate to that course when constructing research projects for AP Seminar. For example, your school might offer aclass titled "AP Seminar: American Studies" that is for students who are concurrently enrolled in AP US History. AP Seminar can also function as a stand-alone class. For example, it could be called something like "AP Seminar: Networks" and offer a focus on the impacts of societal networks from various perspectives. AP Seminar: Social Networks. You must write your research paper in the form of a series of tweets. Wait, that actually sounds kinda fun. What Will You Do in AP Seminar? The AP Seminar curriculum is framed around what the College Board callsfive "Big Ideas."These ideas are all pretty buzzword-y (their first letters spell Q.U.E.S.T.- need I say more?), but they cover the main educational goals of the class. Below are the five Big Ideas of AP Seminar and what they mean: Big Idea 1: Question and Explore This idea is about encouraging students to embrace intellectual curiosity and develop their own points of view.Learning to consider issues from different perspectives is also an important part of this. You'll be introduced to the complexity of societal problems and learn how to view them in a larger context. This is where you start to build a strong foundation for the process of coming up with meaningful research questions. Big Idea 2: Understand and Analyze This Big Idea is about learning to read critically and reach the heart of an author’s argument. You'llpractice avoiding oversimplification and generalization when describing the points made by others. You'll alsolearn how successful arguments are formulated as well asthe importance of counterarguments, context, and the ability of an argument to influence behavior. Big Idea 3: Evaluate Multiple Perspectives With this idea, you'll learn that a person’s perspective is heavily informed by his or her background and worldview. You'llalso consider your own biases and how these might impact your reading and interpretation of an argument. Big Idea 4: Synthesize Ideas This is about creating an effective argument from your ideas.You'lllearn how to formulate a clear line of reasoning and how to avoid overgeneralizations. In addition, you'llbe taught how to collect evidence while steering clear of plagiarism. Big Idea 5: Team, Transform, and Transmit This one is about teaching students how to do their best work in a team environment (as you might've guessed from its cringeworthy name). The main focuses here are self-reflection, revision, and developing both good communication and effective presentation skills. Class discussions also play a large role in AP Seminar in the form of debates, group discussions, and reflection on open-ended questions associated with the course material. How These Big Ideas Are Put Into Practice These five Big Ideas manifest in AP Seminar in a series of tasks and lessons, whichinvolve the following: Exploring one or more different themes by making connections across subjects and looking at them from various perspectives Learning to fully appreciate and understand issues by viewing them in different contexts and across different types of sources (writing, performances, broadcasts, etc.) Learning to avoid plagiarism (very important for college!) while using the ideas of others for support in your own work Working collaboratively on a team project to evaluate a real-world issue and present the findings in a written report and presentation Working independently to come up with a research question and to formulate an argument that culminates in a written report and presentation AP Seminar will teach you many core skills that are important for college-level research,and it'll give you the tools you need for the AP Research course (which most students take the following year). In the next section, I'll give you an example of how a real AP Seminar course might be structured. Team, Transform, and Transmit: stage one of a bizarre cult initiation, Big Idea, or both? AP Seminar Sample Course Outline AP Seminar is a class that often weaves through many different subject areas. Since the goal is to gain a better grasp of the complexity of opinions on societal issues and to use your newfound understanding to do more effective, self-driven research, it covers a lot of ground. In this example (which I'm basing off a real syllabus I found online), the AP Seminar course was divided into three units for the first semester: Unit 1: Questioning Modernity This unit's focus is on introducing the main concepts behind AP Seminar. This includes learning about the process of inquiry, understanding complex arguments, and becoming familiar with rules for avoiding plagiarism.This particular unit is graded based on participation, a 250-word reflection paper, and a group presentation. In keeping with the theme of contemporary culture, source materials include the famous T. S. Eliot poem "The Love Song of J. Alfred Prufrock," a book by Steven BesttitledThe Post-Modern Turn, and an article fromForbestitled "Is Facebook Making Us Anti-Social?" Unit 2: Perception- Arguing Money This unit is a continuation of the learning experience in the first one but with a focus on advanced topics related to wealth and poverty. This unit also emphasizes viewing issues from different perspectives. It is assessed based on participation, a 400-word reflection paper, and another group presentation. Source materials for the unit include Adam Smith's Wealth of Nations,The Communist Manifesto,and Andrew Carnegie's essay "The Gospel of Wealth." Unit 3: Mastering Education This final unit in AP Seminarbrings together concepts learned in the previous units to discuss topics in education. It is graded based on participation, a 500-word argumentative paper, a 500-word reflection paper, and another group presentation. Source materials for this unit include the film Waiting for "Superman" and several scholarly articles on The Common Core. "Oh, is that what I'm supposed to be doing?" Education is complex. In the second semester of the class, students will use the skills they learned in the first three units to take on larger challenges in the form of two research projects and the final exam. Each of these assignments makes up a portion of the final AP score. Team Project and Presentation (25% of AP Score) The first assignment is a team project and presentation, worth 25% of the final AP score. Students collaborate in teams of three to six to identify a problem or question they want to research. Each student does research individually and presents his or her findings to the group. The group then works together to compile a written report and an approximately 10-minute class presentation, followed by a defense of their argument based on questions posed by the teacher. Each student will also write a reflection on the project as a whole, detailing their collaborative process and approach to both research and problem-solving. The entire project takes place over the course of about two months. Individual Research-Based Essay and Presentation (35% of AP Score) The second assignment, worth 35% of the AP score, is an individual project. For this part of the course, the College Board releasessource materials on a certain topic or theme that students are expected to use in their research.The final paper must use at least one of these sources. Students are expected to produce a 2,000-word written argument, a six- to eight-minute oral presentation, and a defense of their argument based on two questions posed by the teacher. Students will have around two months to complete this project. Final Exam (40% of AP Score) The final exam for AP Seminar consists of three short-answer and two essay questions. The short-answer questions ask students to analyze an argument from a single source. For one essay question, students must compare arguments from different authors, whereas for the other, they must formulate their own evidence-based argument. Seven sources are given to students for use on the final exam questions. If a featureless white blob creature can do research, so can you. You can see from this outline that AP Seminar stretches across a variety of topics, and there's quite a bit of freedom to choose what you want to research in the second half. Overall,AP Seminar is focused on teaching you how to think critically,which is a big departure from many high school courses that just serve to convey specific information. AP Seminar is clearly a more abstract course- but also potentially a more valuable one. Should You Take AP Seminar? If you hope to earn an AP Research and Seminar Certificate or an AP Capstone Diploma, you need to take AP Seminar.The AP Capstone program culminates in a 5,000-word research paper that is completed in the AP Research class- an impressive accomplishment for a high school student! Even if you don't go on to earn the AP Capstone Diploma, you will learn highly valuablecritical- thinking and research skills in AP Seminar.Students who take itmight place out of introductory college courses or earncollege credits. AP Seminar can also help you avoid academic shock when you get to college.Many high school students have never done in-depth research and therefore don’t know how to begin when they’re tasked with their first big project in college.If you take this AP class, you'll be ahead of the curve in understanding proper research methods and in learning to avoid both unreliable information and plagiarism. Lastly, AP Seminar can be a fun experience because it gives you the opportunity to debate important issues with your classmates and work on a project that interests you.There is a level of independence in the seminar-style classthat is absent in most other high school classes, which might appeal to students who prefer to explore ideas on their own terms. If you're an independent, driven student who ishoping to attend a competitive college, AP Seminar might be a great course for you. AP Seminar will allow you to start forging your own academic path before you even get to college. How to Do Well in AP Seminar: 3 Essential Tips What you'll need to do to succeed in AP Seminardepends partly on the format and subject area of the class since ithas a lot of flexibility in its structure, teaching methods, and topics.Here are some general tips for success: #1: Be Open-Minded AP Seminar mainly deals with analyzing differing perspectives, so try toapproacheach reading with a willingness to listen and think critically about the author’s opinion, even if it doesn’t align with your own.This will enable you to adopt a wider view of issues and appreciate their complexity.These skills are critical if you hope to be successful in your research projects. #2: Participate in Class Class discussions are very important in AP Seminar.Even if you’re not usually big on participation, you should make an effort to contribute to every discussion. Being able to actively engage with your peerswill enhance your understanding of the material and allow you to carry out productive conversations with others in your class who might see things differently. #3: Keep Up With Assignments This is important in any class, but it's especially critical in AP Seminar.Since you’ll be reading and absorbing a lot of material, it’s important not to fall behind the rest of the class.Participation relies on a thoughtful reading of the course material, and it’s hard to do that if you’re trying to play catch up with assignments that were due earlier. Because you’ll be doing research projects both independently and with a team, always stay on top of deadlines to avoid getting overwhelmed or letting down your teammates! Learning how to communicate ideas effectively is a major part of AP Seminar. Conclusion: The Benefits of Taking AP Seminar Critical thinking and the ability to logically evaluate arguments are key skills that'll help you in all aspects of your life. AP Seminar can be a very practical course if you're up for the challenge. You'll have three major assessments: A team research project An independent research project A final exam Throughout the course, you'll be asked to read a variety of source materials and participate in class discussions. You'll learn about proper research methods, argumentative techniques, and the importance of looking at issues from all sides. Students who take AP Seminar can then go on to take AP Research, which offers students even more independence in choosing research topics. AP Seminar is essentially an opportunity for advanced students to get some experience with the types of assignments and expectations that are common in college classes. Take this class and you'll be way ahead in the game! What's Next? Still planning out your schedule? Use this guide to help you decide which AP classes to take. If AP courses seem kind of intimidating, check out this article to learn just how hard they really are- and to decide whether you are up for the challenge. To learn more about creating a class schedule that'll give you the best chance of attending a top college, read this article on what a rigorous course schedule looks like. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

High mortality rate Essay Example | Topics and Well Written Essays - 1500 words

High mortality rate - Essay Example It`s between Democratic Republic of the Congo who is 2,511 km to the east and Namibia who is also 1,376 km to the south. Zambia is also 1,110 km away to the east of Angola (James, 2004). Population Angola population has grown for the past fifty years with a total population of 20.6 million people recorded by the year 2012. It hit an all time high of 20.60 Million by the 2012 which was a record low of 5.01 Million people in December of 1960. The population of this African country represents 0.28 percent of world?s total population. This may statistically imply that at least a person in every 355 people in the world is an Angolan. Angola experiences a population growth rate of 2.7 percent as revealed in 2012. It`s worth noting that Angola has numerous indigenous ethnic groups. However, there exist only three prominent ethnic groups who make up majority of the Angola population. The highest ethnic group is Ovimbundu tribe who make up 37 percent of the Angola population. Second in the ra nk is the Mbundu tribe who has also been existence for quite a long time. They represent about 22 percent of the population. Finally, the third largest ethnic group in Angola is the Bakongo. This group makes up to 13 percent to 15 percent of the country`s total population (James, 2004). Government The Republic of Angola administers the multiparty presidential regime type of government. There are a total of eighteen provinces in Angola which form part of administrative divisions in the country. Angola has never had any judicial review of the legislation. Their civil legal system is still based on the Portuguese civil law. The government is divided into three arms: 1. The executive arm. The president and his vice head the executive arm of government. The president is both the head of state and government. The country has ministries that are run by cabinet councils. The council of ministers is appointed by the president himself. The national assembly indirectly elects the president for a five year term but the president is still eligible for another consecutive term or discontinuous term. The 2010 constitution stipulates that votes are cast for parties not individuals but the leader of the party which will have more votes becomes the president. 2. Legislative arm. There is a unicameral National Assembly with 220 seats. Members are elected by a proportional vote to be in office for five year term. Elections are held every five years in Angola. 3. Judicial arm. There is a supreme court with Supreme Court judges but headed by the chief justice. This court has 11 judges who serve a seven term and are appointed by the president upon the Supreme Court judicial council recommendation. Out of this judges, the president and national assembly elect four judges each with two elected by the supreme national council and one judge elected by submission of curricula (James, 2004). Economy The economic growth rate in Angola in recent years was occasioned by high international pr ices for oil. Currently Angola is producing more than 1.5 million barrels a day for international market. Production of oil together with its supporting activities forms about 86% of gross domestic product, GDP, besides diamond exports which forms an additional 4%. Most of the people here depend on

Knowledge Management- Building a learning organization summary Essay

Knowledge Management- Building a learning organization summary - Essay Example These five areas are considered as necessary in order to build a successful learning organization. This paper will therefore review this article and summarize it and present the point out the specific ideas presented in the paper. Confusion about the concept of learning organizations Even though organizations as well as the academics are aware of the significance of the concept of learning organization however, it is still considered as a source of confusion for many. The initial paragraph therefore sets the tone as to how the organizations in a fast changing environment and industries such as semi-conductor industry can adapt to the increasing complexity of doing business through learning and acquiring knowledge. Till now the efforts to define a learning organization have been based upon stating it in a relatively philosophical position with little or no actionable implementation of the subject. The author therefore has suggested that there is a need to develop a more actionable and practical definition of learning organizations. Author also highlights the practical implication of the same for the management of the organizations as it is suggested that the management must have an operational definition which can be put into action. Further, the current definition of the learning organizations also lack the measurability viz a viz measuring the rate at which an organization can actually increase its learning over the period of time. Learning Organizations Though the author has outlined different views of other authors regarding defining the concept however, Garvin has outlined following definition of learning organizations â€Å"A learning organization is an organization skilled at creating, acquiring, and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights.† (Garvin) According to the author, above definition has taken into consideration the practical aspects of actually implementing the knowledge within an organiz ation. The above definition is therefore considered as something which is actionable and limits the number of organizations which can actually be considered as the knowledge or learning organizations. Building Blocks According to author, there are five different building blocks which are essential for organizations to become truly learning organizations in nature. The first building block discussed is the excellence at achieving the capability of systematic problem solving. Learning organizations must adapt the new and more objective ways of analyzing the information for the purpose of problem solving. The more emphasis should be placed upon dealing with the problems through logic and data rather than relying extensively on guesswork and other methods. Experimentation is another building block for the learning organizations as it is suggested that the learning organizations must continue to search for and new ideas and knowledge in order to become more competitive. It has been stres sed that the experimentation should be done in two different phases wherein the on-going continuation program should be in place to allow small programs of experimentation to run through the time. The one-off programs for experimentation purposes have also been discussed to suggest that the organizations must develop capabilities to successfully execute such programs. It has also been discuss

Brazil and United States Healthcare Essay Example for Free

Brazil and United States Healthcare Essay Abstract The topic of health care has become the most pressing and ongoing debates for not only the United States but also many other nations around the world. Many countries have implemented a universal health coverage for years with effective results. While the United States steps into a immature national health care program, the government can observe Brazil’s health care system to learn valuable lessons. The type of health care system a country chooses has a major effect on the country’s health care professionals. While comparing the health care professionals of the United States and Brazil, many similarities can be seen; however, the United States can learn many lessons from Brazil. A Comparative Analysis of Health Care Professionals in Brazil to Those in the United States The latest topic in the United States today, is the subject of healthcare reform in the United States. With the Patient Protection and Affordable Care Act (ACA) upheld by the Supreme Court in 2012, Americans everywhere have formed an opinion about the new national health care system—most opinions viewing the national system as negative. However, several developed nations similar to the United States have partaken in a national health care system for years. The large nation of Brazil has utilized a national health system since 1923, and has seen both positives and negatives. Many Americans see the supply and demand of health care professionals as a potential threat to the future of the ACA and the United States as a whole—a definite issue that has affected Brazil. In Brazil, health care is viewed as a constitutional right being offered by private and government organizations and is an obligation of the state. Through the Unified Health System (SUS), public health care is universal and provided free of charge to all Brazilian permanent residents. In addition to the United Health System, Brazilians also have private based health insurance coverage which the wealthier population can usually purchase, and Brazilians can be offered health  coverage by their respective employers if available. As of 2003, 174.6 million Brazilian residents receiving benefits from the SUS were documented. Of the 174.6 million, 475,699 healthcare professionals existed within Brazilian health care. In 2012, the total percentage of GDP spent on health expenditure in Brazil was at a four-year high of 9.3%. However, Brazil’s health expenditure is far lower than the United States health expenditure that spent a total of 17.9% in 2012. In Brazil the average life expectancy has been on the rise since 2000. In 2010, average Brazilian life expectancy was reported at 73.5 years with a life expectancy for men at 69.7 and for women at 77.3. The infant mortality rate in Brazil has been decreasing over the years, but is still considered high for a developed nation. Maternal mortality rate in Brazil is also decreasing in years and would be considered average compared to other countries. In an attempt to improve the national health care system in Brazil, the Brazilian government established the â€Å"Mais Medicos† program, or more doctors program, in 2013. The project was aimed to create close to 1,000 jobs for physicians to tend to patients in the 22 states that have fewer doctors than the national average—most of the states lying in the Northern region of the nation. In addition to their salaries, doctors are provided financial aid to cover housing and sustenance per municipalities of the government. The program will employ physicians temporarily while the Brazilian government looks to increase attendance to Brazilian medical schools over a short amount of time by offering substantial amounts of financial aid and increasing expenditures on medical school scholarships. Originally, the program was offered to Brazilian resident doctors only in an attempt to bring doctors from the more populated and urban areas to the rural and less populated areas. When few residential doctors applied, the Brazilian government extended Mais Medicos to Brazilian doctors who received their education overseas and foreign doctors. Prior to applying, it was suggested that applicants should have a general understanding of the Portuguese language in order to be accepted into the program. At the end of the application process, nearly 20,000 doctors had submitted applications with listed preferences of the cities that they wish to work in. Doctors involved in the program are required to work 40 hours a week for three years and may work no longer than 6 years in the program. The physicians accepted into the Mais Medicos program receive 10,000 Brazilian  Reals (an equivalent to $4,501 US dollars) per month to spend on housing and necessities. During 2013, Brazilian President Dilma Rousseff imported nearly 11,000 Cuban physicians to serve in the program. Cuban physicians were to serve similar hours, but their salaries would be sent to the Cuban government who would distribute 40%-50% of the earnings to the physicians working in Brazil. This exchange has been an ongoing debate between the medical community of Brazil and its government. The benefits listed above are considered to be beneficial to physicians. The life expectancy, infant mortality rate, and maternal mortality rate are all at a good standing compared to recent generations in Brazil; therefore, the physicians having these characteristics as a resume topic shows that they were a part of a â€Å"change† in Brazil. Although the Mais Medicos program seems to have some flaws and a definite group that disapproves of it, it also is seen by many to do well for the health care system in Brazil and has many supporters. The common problem in Brazil for health care professionals seems to be a lack of distribution of doctors into the more rural areas of the country. On average in Brazil, there are only 2 hospital beds per 1,000 people. In the northern regions of Brazil, where more rural areas are found, the amount of hospitals per resident is lower than the average. Much like in the United States, doctors are very reluctant to the thought of beginning a practice in a small rural town. Reasons being that small rural towns are usual ly less populated and on average bring in less household income. In Brazil, the idea of practicing medicine in these depressed areas is even less glamorous because of the government involvement in health care. In these areas, practices receive less attention including lack of supplies and infrastructure. Physicians located within wealthier and more populous areas have slightly better access to equipment and infrastructure, but the conditions differ only slightly. Doctors are extremely rushed with a constant overflow of patients and consistently working in hot rooms with little air circulation. This is problem does not only exist in the public clinics of general physicians. Specialist physicians have a persistent flood of patients who do not need a specialist’s care, but seek the specialist because there is no general physician available. Another challenge that Brazil’s physicians face is the complete absence of electronic health records (EHRs). Although electronic health records can be difficult and  costly to implement, the benefits of them to a health system that lacks infrastructure can be monumental. EHRs improve quality, convenience, care coordination, practice efficiencies, and cost efficiencies. Implementing electronic health records would improve the quality of Brazil’s physicians work environment. The last challenge Brazil physicians face is the existence of corruption within the system. One example includes Brazil’s wealthier population paying physicians under the table to treat them before others. While some patients are in dire need of an operation or treatment, a wealthier patient has the opportunity to offer the physician an amount of money that will sway the physician to treat their situation before others—even though the others have been waiting an extended amount of time. Unfortunately, these types of situations are not illegal in Brazil; therefore, it happens frequently. In the United States, health care has only recently been provided as â€Å"universal coverage†. It is an ongoing debate to whether health care in America is a right or a privilege. The United States has always offered free health coverage to the elderly and the poor—paid for by taxpayers. In 2010, Medicare and Medicaid covered at least 112,979,783. In addition to Medicare and Medicaid, most of the American population has chosen to receive employer-based health coverage. The number of Americans with employer-based health coverage, however, has been declining since the discussion of the Affordable Care Act. Since the Affordable Care Act has come about, over 8 million people have signed up for coverage with 87% of the newly insured being previously uninsured. In 2012, the World Bank reported that there were 2.5 physicians per 1,000 people. In 2012, the total percentage of GDP spent on health expenditure in the United States was at a 17.9%. This total is far greater than the amount of GDP spent on health expenditure in Brazil. In the United States the average life expectancy has steadily increased over generations. The life expectancy reported in 2012 was 78.7 years. Although it would normally be a slight age difference, it is an incredible gap for life expectancy with Brazil at 73.5. The infant mortality rate in the United States has been steady over recent years at 6 deaths per 1,000 births. Maternal mortality rate is significantly lower in the U.S. than Brazil with Brazil at 69 deaths per 100,000 births and the United States at 28 deaths per 100,000 births. Overall, physicians  working in the United States would have a greater professional advantage over those who practice in Brazil. Not only does the United States report superior statistics for life expectancy, infant mortality rate, and maternal mortality rate, but the United States is generally a wealthier nation than Brazil. Because the United States has been a democracy for over 200 years and because of their general wealth, it is likely that the United States is in a better position to take over a health care system plan like Brazil’s. Much like Brazil, the United States new ACA health care plan has cut the uninsured rate in half and will continue decreasing the number of uninsured over the next several years. In regards to the corruption that Brazil faces on a daily basis with the wealthy paying physicians under the table, the United States cannot completely rule out the possibilities of that happening within the new health care system. However, regulations and laws have been established to prevent such situations. While there are many benefits to becoming a healthcare professional in the United States, there are also some challenges. One of the greatest challenges that physicians in the United States will face under the ACA is the growing number of patients who need to be seen by a doctor. New patients will flood waiting rooms with problems that may be preexisting with no prior treatment. However, doctors may not mind seeing more patients per day, because the amount of insurance reimbursement doctors receive will continue to decline. This is because the Affordable Care Act not only set out to achieve health care for more Americans, but it also set out to decrease overall health care costs. With the discussion of the ACA causing insurance reimbursement shrinkage and higher insurance premiums, it will become more costly to run a private practice. Overall, both the United States and Brazil’s health care system have their advantages and disadvantages. While American physicians are struggling with shrinking reimbursements and a surplus of patients, Brazilian physicians are struggling with a lack of equipment and supplies and are challenged by corruption regularly. While it seems that the United States is leaning towards a similar health care system to Brazil’s United Health System, Americans can correct the mistakes made by Brazil in regards to the treatment and use of its health care professionals. References The Affordable Care Act: A Quick Guide for  Physicians. (n.d.). National Physicians Alliance. Retrieved July 9, 2014, from http://npalliance.org/wp-content/uploads/NPA-ACA.Quick_.Guide_.for_.Physicians.041311.p Bevins, V. (2014, January 6). Brazils president imports Cuban doctors to ease shortage. Los Angeles Times. Retrieved July 12, 2014, from http://www.latimes.com/world/la-fg-ff-brazil-doctors-20140106-story.html#page=1 Elias, Paulo Eduardo M., and Amelia Cohn. Health Reform in Brazil: Lessons to Consider. PubMed Central. N.p., n.d. Web. 8 July 2014. Retrieved July 1, 2014, from http://www.ncbi.nlm.nih.gov/pmc/articles Flying in doctors. (2013, August 31). The Economist. Retrieved July 8, 2014, from http://www.economist.com/news/americas/21584349-government-imports-foreigners-reach-parts-locals-dont-want-flying-doctors Kane, J. (2012, October 22). Health Costs: How the U.S. Compares With Other Countries. PBS. Retrieved July 9, 2014, from http://www.pbs.org/newshour/rundown/health-costs-how-the-us-compares-with-other-countries/ LoGiurato, B. (2014, May 1). Heres How Many People Actually Gained Insurance Because Of Obamacare. Business Insider. Retrieved July 12, 2014, from http://www.businessinsider.com/how-many-people-signed-up-for-obamacare-2014- Squires, D. A. (2012, May 1). The mission of The Commonwealth Fund is to promote a high performance health care system. The Fund carries out this mandate by supporting independent research on health care issues and making grants to improve health care practice and policy. Support for . Issues in International Health Policy. Retrieved July 10, 2014, from http://www.commonwealthfund.org/~/medi The World Bank. (n.d.). The World Bank. Retrieved July 12, 2014, from http://data.worldbank.org

Thoeries Of Evolution Essay -- essays research papers fc

Thoeries of Evolution   Ã‚  Ã‚  Ã‚  Ã‚  Evolution is the process by which living organisms originated on earth and have changed their forms to adapt to the changing environment. The earliest known fossil organisms are the single-celled forms resembling modern bacteria; they date from about 3.4 billion years ago. Evolution has resulted in successive radiations of new types of organisms, many of which have become extinct, but some of which have developed into the present fauna and flora of the world (Wilson 17).   Ã‚  Ã‚  Ã‚  Ã‚  Evolution has been studied for nearly two centuries. One of the earliest evolutionists was Jean Baptiste de Lamarck, who argued that the patterns of resemblance found in various creatures arose through evolutionary modifications of a common lineage. Naturalists had already established that different animals are adapted to different modes of life and environmental conditions; Lamarck believed that environmental changes evoked in individual animals direct adaptive responses that could be passed on to their offspring as inheritable traits. This generalized hypothesis of evolution by acquired characteristics was not tested scientifically during Lamarck's lifetime. A successful explanation of evolutionary processes was proposed by Charles Darwin. His most famous book, On the Origin of Species by Means of Natural Selection (1859), is a landmark in human understanding of nature. Pointing to variability within species, Darwin observed that while offspring inherit a resemblance to their parents, they are not identical to them. He further noted that some of the differences between offspring and parents were not due soley to the environment but were themselves often inheritable. Animal breeders were often able to change the characteristics of domestic animals by selecting for reproduction those individuals with the most desirable qualities. Darwin reasoned that, in nature, individuals with qualities that made them better adjusted to their environments or gave them higher reproductive capacities would tend to leave more offspring; such individuals were said to have higher fitness. Because more individuals are born than survive to breed, constant winnowing of the less fit-a natural selection-should occur, leading to a population that is well adapted to the environment it inhabits. When environmental conditions change, po... ...le in the short term have broad tolerances, which may better enable them to survive extensive changes. Human beings are uniquely adapted in that they make and use tools and devices and invent and propogate procedures that give them extended control over their environments. Humans are significantly changing the environment itself. The effects are most complex and cannot be predicted, and yet like the likelihood is that evolutionary patterns in the future will reflect the influence of the human species(Microsoft96). Works Cited Ardrey, Robert. The Hunting Hypothesis: A Personal Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Concerning the Evolutionary Nature of Man. New York:   Ã‚  Ã‚  Ã‚  Ã‚  Antheneum, 1976. Encarta 96. Computer Software. Microsoft, 1995. Gribbon, John and Cherfas, Jeremy. The Monkey Puzzle: Reshaping the Evolutionary Tree. Philly: Pantheon, 1982. Reader, John. Missing links: The Hunt for Earliest Man. Boston: Little, 1981 Schwartz, Jeffery H. The Red Ape: Orang-Utans and Human Origins.   Ã‚  Ã‚  Ã‚  Ã‚  San Francisco: Houghton, 1987. Wilson, Peter J. The Domestication of the Human Species. Oxford:   Ã‚  Ã‚  Ã‚  Ã‚  Yale, 1991.

Advertising Campign of Nutella

[pic] TABLE OF CONTENTS |S. No: |Contents |Pg. No: | |01 |LETTER OF TRANSMITTAL |03 | |02 |ACKNOWLEDGMENT |04 | |03 |EXECUTIVE SUMMARY |05 | |04 |BACKGROUND/OVERVIEW |06 | |05 |OBJECTIVE OF THE COMPAIGN |07 | |06 |TARGET AUDIENCE |09 | |07 |STATEMENT TO ACHIEVE THE OBJECTIVE |10 | |08 |RATIONAL & EMOTIONAL REASONS TO BELIEVE & BUY |11 | |09 |COMPETITION |12 | |09 |COMPETITIVE ADVANTAGE |12 | |10 |COMPETITORS |13 | |11 |SWOT ANALYSIS |14 | |12 |PRINT AD (HALF PAGE) |15 | |13 |PRINT AD (FULL PAGE) |16 | |14 |STORYBOARD |17 | LETTER OF TRANSMITTAL B. B. A FALL 2011 PAF-KIET DECEMBER, 2011 SIR SYED HASSAN AZIM PAF-KIET DEAR MR. AZIM WE HAVE MUCH PLEASURE IN SUBMITTING THE REPORT ON â€Å"NUTELLA†. PRAISE TO ALMIGHTY ALLAH, OMNIPOTENT AND OMNISCIENT WHO BESTOWED UPON US THE POTENTIAL AND ABILITY TO ACCOMPLISH THIS WORK. WE WISH TO EXPRESS DEEP SENSE OF SINCERE GRATITUDE FOR THE SUPPORT, HELPFUL SUGGESTION, CONSTRUCTIVE CRITICISM AND ENCOURAGEMENT TO YOU, GENEROUSLY EXTENDED TO US IN OUR WORK. WE HAVE COMPLETED THIS REPORT TO THE BEST OF OUR KNOWLEDGE AND CAPABILITIES. WE HOPE THIS REPORT COME UP TO THE MARK. YOUR’S SINCERELY, FAIZA KHAN (234) ACKNOWLEDGMENT WE ARE FIRST & FOREMOST THANKFUL TO ALMIGHTY ALLAH FOR GIVING US THE STRENGTH & CAPABILITY TO ACCOMPLISH THIS TASK. WE ARE ALSO THANKFUL TO OUT INSTRUCTOR SIR HASAN AZIM FOR PROVIDING US IMMENSE KNOWLEDGE OF THE COURSE THAT HELPED US IN OUR PROJECT COMPLETION. WE THANK THE PEOPLE WHO ACTED IN OUR TVC. AND LAST BUT NOT THE LEAST OUR PARENTS, FOR ALL THEIR LOVE & SUPPORT. EXECUTIVE SUMMARY THIS REPORT IS BASED ON THE NEW ADVERTISING CAMPAIGN OF NUTELLA, THE CHOCOLATE SPREAD. REPORT INCLUDES THE INTRODUCTION & CURRENT POSITIONING OF NUTELLA & THE NEW ONE THAT WE ARE PROPOSING. WE HAVE ALSO EXPLAINED THE TARGET MARKET, & HAVE DESIGNED THE CAMPAIGN IN A WAY THAT IT CAN ATTRACT THE ACTUAL & POTENTIAL CONSUMERS EMOTIONALLY AS WELL AS RATIONALLY. REPORT INCLUDES THE STORYBOARD OF THE TVC, RATIONALE BEHIND THAT, THE TAG LINE, SWOT ANALYSIS & SEVERAL OTHER RELATED THINGS. BACKGROUND This remarkable story began in 1946, in Italy, where, after the war, candy and confections wherein short supply and were purchased mainly for special occasions from the local sweet shop. It was here in northwestern Italy in the small town of Alba, that master confectioner Pietro Ferrero developed a system that enabled him to mass-produce true quality confections and offer them to consumers at reasonable prices. That original Ferrero philosophy was based on a few simple principles: ? Use only the highest-quality ingredients ? Be unique! Never copy anyone else; then Manufacture with the most modern technology Add to that, procedures for ensuring consumers taste only the freshest possible product, as well as some very clever marketing, and the Ferrero story began to unfold. Ferrero is company founded in 1946 in Alba. Originally from pastry shop, today Ferrero International is the world’s fourth largest companies in the confectionery Market. OVERVIEW Nutella chocolate spread is launching in local market although it’s available locally but a wide range of people have some confusion or not familiar with its usage and nutritious value. We are adding a variant which suits to our local environmental need. The competition locally is not very severe b/c people not aware of the product. And no company doing any sort of awareness campaign regarding it. Our product is not just. A chocolate spread but we link a high quality nutritious ingredients in it. The problem which we can face is creating product acceptability regarding its real core values. Locally we don’t have very strong competitor and to some extent imported items. So this is also an opportunity for us that locally no other company doing any sort of promotion and doing any product awareness activities. So it gives us a competitive edge. But the main point of differentiation which itself is very strong is the quality and its nutritious values. We are trying to focus children and mothers. Creating awareness among them and create a high acceptance and proper usage of it among them. The one more reason to target them is that they have a strong impact on buying decision. We just want to endorse it as a quality product which met the requirement of the growing child. PRODUCT DESCRIPTION The product we take is the chocolate spread popular among the children. The product under NUTELLA brand is of very high quality, richer in texture and awesome in taste. Along with it, it’s really nutritious. Something new coming up in this umbrella brand. And we have done it by our pre-research campaign. In that we conduct three focus groups and take expert opinion with different doctors and nutritionist. So what’s new [pic] The upcoming new market champ is inducing a power of strength in every mama’s child. That is CHOCLATE SPREAD WITH ALMOND designed especially according to our local environment. [pic] OBECTIVE OF THE CAMPAIGN We took a product NUTELLA. And in this line no company doing any sort of promotion. A very few people know about these products although they exist in market. People use it but a very large no. of people doesn’t know about the products about its nutritious values and usage. We use it in many ways by doing little variations. Enjoy different taste, texture and awesome recipes. We can use it alone it is also very tasty and nutritious. Nutrition consider it a complete meal (covering 60% of your breakfast requirement). A healthy food for growing children’s and has very high acceptance and likability by growing child. The consumer is going to accept it because of its multipurpose usage. We can use it as it is. It’s ready to eat. It has high nutritious values. Multipurpose use in different range of products like in baking, toping, in dessert, for shakes etc As we all know Nutella already like and accepted by the market. So the new line range are highly accepted by the people who already like and accepted it as a nutritious product and prefer it for their child. They like new range of it and accepted. They got new options and variety of range in taste. Now to make our product successful we have to maintain that trust and belief of our potential customer. We have to assure quality and taste richness and variability of line. The objective of our campaign designed for Nutella is based on multiple objectives that are described below: TO INCREASE AWARENESS As we all know many chocolate spreads available in the market. Customers usually are not aware of the product and do not have brand differentiation in this line. We are tried to create market awareness for the product along with brand differentiation. We focus on its quality and its nutritious values. Ultimately, our prime objective is to generate awareness. Our campaign is basically designed for the purpose of letting the viewers know what NUTELLA is. TO PROMOTE USAGE The second objective of the campaign was to promote product usage. We do not only intend to make people aware of it, but also to convince them on its regular usage. We have showed in our TVC that Nutella is not a brand that is consumed once in a while; in fact it is a product that should be used on daily basis may it be breakfast, brunch, or the supper for that reason. It must be part of your daily breakfast line. Besides, we promote its multi usage like in baking, toping, in dessert, for shakes etc. Enjoy different taste, texture and awesome recipes. [pic] [pic] STATEMENT TO ACHIEVE THE OBJECTIVE MAGIC OF MAMA HMMMMMMMMMMMMM †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ YUMMY! This is the line that attracts us most because it captures our whole idea. We can define it from three perspectives. First of all it tastes good. Normally children avoid eating any food and food supplement. Children like to eat it. It’s healthy its yummy child. So it’s magic for mummies i. e. ithout any hazel children eat healthy food and demanding more and more. Second perspective its healthy helps in growing, make you stronger. Give insta nt energy. So it is magic by having a spoon of Nutella you get instant energy and freshness of rich creamy taste. It is acceptable by children as well as for chocolate lovers. So you can motivate your child by saying its magic. By eating this you are becoming bigger and bigger. Your bones become stronger. Your mind becomes sharper. So children associate with it as a magic given by their mama’s. Nutella gives an assurance of balance diet or a complete breakfast for kids or a must have a spoon in morning meal for kids. Children and females are the key motivator of buying decision. By using word mama we capture whole mothers segment. It gives sense of association. It is creating a bond between mom’s and Nutella. RATIONAL AND EMOTIONAL REASONS TO BELIEVE AND BUY The Rational Reasons to buy and believe Nutella is that, we have approved Nutella from the Specialists Doctors, Health Care Specialist and common people as well through focus group. They all approved Nutella as a completely safe and healthy product for children’s and for everyone. Nutella is healthy and nutritious product for the whole family health’s that’s why the rational reasons exist in to believe and buy Nutella. Every person wants to give healthy and nutritious food to his family and especially children. With the growing trend of working women, it is somewhat becoming a challenge for women to prepare breakfast early in the morning for the whole family. With Nutella, we provide them with ease & convenience that they are no more required to prepare the traditional breakfast in the morning, which, essentially is pretty time consuming; rather they can use Nutella chocolate spread to be enjoyed at breakfast with bread, bun, milk or cookies and having that equivalent nutritious values. Nutella could also be used in many desserts and in different shake. So people get many benefits from a single product and can use it in different ways. The Emotional Reasons to believe and buy Nutella is that every mother wants to give quality and nutritious food to the family. Mothers normally prefer doctor opinion regarding their child health products. Normally doctors have good reputation and high acceptance in any society . people easily accept doctor opinions. Its healthy food having high nutritious value, give instant energy and power. Helps in growing. It is a complete intake that provides the necessary nutrients required by the body. So every mother wants to buy healthy product and give highly nutritious values to their child. This way Nutella grabs the attention of consumers emotionally as well as rationally by offering the following benefits: †¢ Ease †¢ Convenience †¢ Taste †¢ Nutrition Value for money †¢ Plus, it saves time [pic] Our Mission is to have become the name that immediately comes to mind of our customer† This will be accomplished by; †¢ Making, distributing & selling the high est quality. †¢ Operating our business with honesty & integrity. †¢ Giving back to community by: †¢ Purchasing goods & services from local businesses whenever possible. †¢ Concern to future of our society by giving high nutritious product to its upcoming generation †¢ Providing employments opportunity locally †¢ We will offer differentiated nutritious high quality product to feed customers’ needs. †¢ Having concern to our customer health. OVERVIEW OF OUR CAMPAIGN We are designing a marketing plan for our Brand Nutella along with it launch a new variant under its chocolate spread. We introduce new product line with different ingredient and under the same brand name Nutella taking into consideration local environmental effect. Market Plan is sub divided into marketing strategy, business objectives, SWOT analysis, advertising objective, advertising strategy& current market position. Concentrated marketing Strategy is used for our brand as a proven, measureable & unique. Goals, task, resources & Feedback terms are used in order to make business more effective. Describes our brand strengths, weakness, opportunities & threats we would face during launching & after launching. Advertising objective [pic] Our advertising objective is not sales oriented rather we use communicative objective which relate our product to their need, modify and reinforce their attitudes. Through advertising we want to penetrate in the mind of our target audience. ? ADVERTI SING STRATEGY [pic] As we have communication objective we take strategy from the stages of communication process i. e. Feel-learn-do. As we launch a new variant we go for heavy media coverage taking into consideration all the adv. ing tools. ? Current Market Position [pic] It includes size, positioning, placing, and customer preferences , share & business consideration 1. Set of potential customers who have similar needs 2. Who reference each other when buying? 3. Are alike in the way ? Perceive values ? View product and quality Purchase product †¢ To understand customer wants and demands †¢ Easy to become a leader of a small market †¢ Generally more profitable and more effective use of marketing rupee. †¢ country: Pakistan †¢ City: Karachi †¢ Density: Urban & Sub-Urban †¢ Age: 3 years up to15 †¢ Gender: boys and girls both †¢ Income: 35,000 & above †¢ Religion: Respecting all aspects of all religions †¢ Nationality: Specifically Paki’s & other supporting nations! †¢ Social class: Super class, upper middle and moderate class †¢ Lifestyles: zealous & achievers Personality traits: ambitious, obsessive, moderate and simple. †¢ Usage: daily basis †¢ Benefits: nutritious, healthy, within your means, quality guaranteed & easily available. †¢ Loyalty users: strong & absolu te †¢ Readiness stage: fascinated & intending to buy †¢ Attitude towards product: excited & positive because of its current market image and nutritious value. †¢ Grouping customers according to the strength of their product loyalty. †¢ Example: Frequent purchaser. †¢Ã‚  Customers develop loyalty for a variety of reasons; ? Product satisfaction ? High quality ? Affordable price ? Easily available ? Get all the demands & desires from their loyal brand. ? Mind matching Get all the designs that they want. ? Unique & different to rest of the products in the market. General Strategy Options (as they relate to target marketing) †¢ Undifferentiated Marketing †¢ Differentiated Marketing †¢ Concentrated Marketing †¢ Micromarketing SELECTING AND EXECUTING A STRATEGY Basic determinants of marketing strategy: †¢ Company resources. †¢ Product homogeneity. †¢ Stage in the product lifestyle. Competitors’ strategies. †¢ Concentr ated marketing Focusing marketing efforts on satisfying a single market segment; also called niche marketing. †¢ Approach can appeal to mothers specially working ladies and children and too some extent father. Offer highly specialized quality ingredients. †¢ Nutella appeals to healthy conscious & chocolate lover. †¢ Specialized in their own making †¢ art of selecting concentrated strategy †¢ By this tic tact, Nutella induce a new wave of taste in spreads. †¢ Has its own unique way of describing taste and quality. †¢ Can put dreams on real edge, this is the main objective. A marketing strategy that emphasizes serving a specific market segment by achieving a certain position in buyers’ minds relative to the competition †¢ Attributes †¢ Price/quality †¢ Competitors †¢ Application †¢ Product user †¢ Product class Oftentimes, positioning focuses on Points-of-difference (PODs) The act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market & consumers. The further details of positioning can be measure by positioning map; – In planning our positioning strategies, we prepare a positioning map which gives a view that consumer’s perception about our brand versus competing high- low price according to places & quality. – The better the place, the better the quality with relative high price like Agha’s, Hyper star, Naheed etc having relatively high cost. Consumer’s perception would be quite clear regarding our brand & its quality. This is the strategy that gives a benefit to both parties. Consumers, who can’t afford high prices, can go to places like Imtiaz store & other outlets & get their desired stuff. – On other hand, we are having our benefit in our perception i. e. we cost in accordance to quality. And we are providing highest quality food which suits the growing child. COMPETITORS THE MARKETING MIX Marketing mix includes product, price, distribution and promotion. As powerful as single element can be, it’s the unique blend to create by changing in juggling all four that leads to possible sat isfaction. Thus promotion which includes advertising must be balanced with the product design, the price and the method of distribution to create the overall marketing mix that customer considers when they chose their product. PRODUCT Nutella is a cheerful brand emerge with vigor to satisfy our customers want , Customers would like to acquire their money's worth from a product they purchase, our brand not only is the better worth of their money they paid but also the cheerfulness brand spreading Brand name Is for better recognition & to make it peculiar with the company launching. It also turns product exclusive & give rise to brand loyalty. The Brand name is Nutella, which have already international reorganization all around the world. It must help us out and also help in promoting our new ass variants. Quality Highest quality approved by international and local doctor. Highest nutritious value among its competitor. Rich and creamy texture along with awesome taste. Safety Aspire to gain our client’s, confidence by paying attention to the finest detail of each and every product & make it durable, perishable and safe. Packaging As it symbolize the feeling with which brand is stepping in to the market, Nutella is outspreading joviality and cheerfulness with its chromatic and variegated packaging. Expiry Each item we manufacture carries a one-year expiry. Size Providing the whole size range gratify the selected segments, providing different size bottles from economy pack to family jar. Skim prices: Charging a relatively high price for high quality product available in the market, in order to build a high-quality image. Competition based prices: As it does depend and related with raw material prices, we may landed with competition based price at product maturity stage Market oriented prices: We do not follow market oriented pricing approach, claiming our product as of excellence indication. Special offer pricing: On festive occasions the brand pricing strategy slightly change with customer deals name â€Å"magic† deals comprises relatively moderate prices with some additional value added surprises. PLACEMENT Brands positioning is done on Quality over pricing. We want to position our brand in customer mind. We want customer demand our product. We cater all that places where our target market can reach. We provide our own customized racks for placing our brand in store so that it easily identifiable and differentiated from other brands. Distribution channels: Nutella has already establish distribution channel which augment deliver its offerings to valuable customers Inventory management: Brand has efficient inventory management system to control the market setup, for better sales forecasting, sales and operation. Warehousing & Distribution centers: The brand will operate with the existing warehouse, Nutella posses Satisfy their external suppliers by providing them with clear instructions and requirements and then paying them fairly and on time. So, the product reaches to their destiny safely. Advertisement: TV, radio, poster, news paper, internet, magazines, public transport, children shows, socializing network are the mediums, brand willing to use, for placing promotional content. Promotion Promotional strategy: Push & pull; brand decided using both strategies side by side increase force and trade promotion activities & advertisement efforts. Sales promotions: Settle on to publicize brand through sales promotion by presenting incentives and distributing merchandise to buyers or giveaways. Cash in a bucket, price discounts on events or launch, combination offers like chocolate syrup with spread Personal selling: In here face to face is the most common tactic to follow, but Nutella steps in with new energy so social events & exhibitions & sales force are approaches to act upon Public relations & publicity: Brand support marketing public relations by hosting middlemen meeting quarterly and providing privilege club member cards. Throwing parties on new product lunch, Co operate public relation, Communication, CSR, Media are also be the tools. PROMOTIONAL STRATEGY (PULL): MEDIUMS: †¢ Electronic o Television o Radio o Digital media ? Face book ? Yahoo ? Google ? YouTube ? geo †¢ Outdoor o Billboards EVENTS AT DIFFERENT PLACES LIKE: †¢ Arena †¢ Emerald tower †¢ Park tower †¢ Forum †¢ Hyper star BRAND ACTIVATION: †¢ Different shopping malls †¢ Expo-exhibition (books fairs of children) †¢ At schools PRINTING THE NUTELLA LOGO ON: †¢ School lunch boxes †¢ Milk shake bottles or water bottles †¢ Stationary products Direct marketing (direct mail) External communication (helpline, online consultancy, toll free no’s) Chocolate world providing you the experience of being taste conscious are the additional things that brand will soon get acquired to make children choosy, health conscious & drive them smartly crazy! Advertising objective and advertising strategy: Our advertising objective is not sales oriented rather we use communicative objective which relate our product to their need, modify and reinforce their attitudes. Through advertising we want to penetrate in the mind of our target audience. ? ADVERTISING STRATEGY [pic] As we have communication objective we take strategy from the stages of communication process i. e. Feel-learn-do. As we launch a new variant we go for heavy media coverage taking into consideration all the adv. ing tools. The objective of our campaign designed for Nutella is based on multiple objectives that are described below: TO INCREASE AWARENESS As we all know many chocolate spreads available in the market. Customers usually are not aware of the product and do not have brand differentiation in this line. We are tried to create market awareness for the product along with brand differentiation. We focus on its quality and its nutritious values. Ultimately, our prime objective is to generate awareness. Our campaign is basically designed for the purpose of letting the viewers know what NUTELLA is. TO PROMOTE USAGE The second objective of the campaign was to promote product usage. We do not only intend to make people aware of it, but also to convince them on its regular usage. We have showed in our TVC that Nutella is not a brand that is consumed once in a while; in fact it is a product that should be used on daily basis may it be breakfast, brunch, or the supper for that reason. It must be part of your daily breakfast line. Besides, we promote its multi usage like in baking, toping, in dessert, for shakes etc. Enjoy different taste, texture and awesome recipes. STORY BOARD 1st TVC [pic] 2nd TVC[pic] FULL PAGE PRINT AD______________________ HALF PAGE PRINT AD______________________ [pic] [pic] ACTION PLAN To make aware about our product we approach to adopt something different and new, as we have seen in much advance markets globally renown, they go with the stream style to create awareness among people about their products changes with the variable change in technology, this task also set us with a bit difficulty that the people first accept that the variant (almond which we added) we designed for them , according to their geography and variant, for that we start with publishing flyers, later on when we get the feel that people are curious to see something new in the market. Then we on air offer digital adds before a week we will’ be available in the markets. The biggest plan we have, we r going to use computer base technology in diff places like arena hyper star forum park tower. We r installing a software which are working on a older concept of MR POPEY that is i. e. by eating a tin of spinach he got an extra ordinary power we using the same concept with the computerize effect by eating a tea spoon of Nutella children transform in a powerful corrector like bentan and power puff girl on the computer screen we are planting the computerize screen software in all the above mention places which catch the child along with their parents, we are placing Nutella stoles in many public places related to our target audience along with that we focus. We set our dummies product correctors in different public concentrated areas on different occasion i. e. ike book fair exhibition in expo etc, we decided to make that precious moment a event for others by setting flat screen panels in the mall, and decorate mall with the multihued banners and colures of Nutella. Last but not least, we have some surprising planning that will be reveal on the day on launching. MEDIA PLANNING M edia planning includes television, radio, newspaper, social networking sites, magazines, billboards and many others . the analytical frame work to consider which media to use, how to use them, when to use them and where to use them effectively and efficiently called media planning . the process of directing the advertising message to the target audience at the appropriate time and place using the using the appropriate channel. Channel Summary – Radio | |Channels |Net Amount |Spots |Share % |Network Areas | | FM 99 Power | 255,529 | 708|6% |Islamabad | | FM 103 | 588,281 | 889|14% |Karachi,Lahore,Faisalabad,Multan | | FM 107 | 968,489 | 1,912 |24% |Karachi | | FM 91 | 1,355,738 | 2,355 |33% |Karachi,Lahor,Islamabad,Gawadar | | FM 99 | 446,765 | 1,810 |11% |Karachi | | FM 94. 6 | 448,679 | 1,067 |11% |Karachi | |Total | 4,063,481 | 8,741 |100% |   | Summary – Digital |   |   |   | |Networking Sites |Media Cost($) |Estimated clicks |Total Media Cost |Ad serving Cost | | Yahoo | | | | | | |3,771 |8,560 |3,771 |46 | | Facebook | | | | | | |3,520 |25,633 |3,520 |138 | | Google Contextual | | | | | | |4,902 |45,820 |4,902 |247 | | Google Placement | | | | | |2,514 |25,000 |2,514 |135 | | Geo | | | | | | |3,143 |28,000 |3,143 |151 | | Youtube | | | | | | |2,263 |18,560 |2,263 |100 | |Total | 20,112 | 151,573| | | | | | |20,112 |818 | Print Summary – Magzine | |Magzine Name |Net Amount |Readership |circulation | | Pak and Gulf Economist | | | | | |72,977 |45,000 |15,000 | | Images | 324,054| 270,000| | | | | |90,000 | | Dalda Ka Dasterkhwan | | 120,000| | | |49,256 | |40,000 | | Time (Pak Edition) | | 390,000| | | |- | |130,000 | | Young World | | 130,000| | |- | |45,000 | | Smash | | 250,000| | | |- | |55,000 | | Masala | | 280,000| | | |- | |60,000 | | Foodline | | 295,000| | | |- | |75,000 | | Chef | | 220,000| | | |- | |85,600 | | Synergyzer | | 285,000| | | |- | |125,000 | | Newsweek | 375,903| | | | | |45,000 |15,000 | | Kitchen | | 225,000| | | |- | |85,000 | |Total | 822,190 | 2,330,000 | 820,600 | |Print Summary – Newspaper | |Newspaper Name |Net Amount |Readership |circulation | | Dawn ( Combined ) 492,562| 270,000| | | | | |90,000 | | Dawn ( Combined ) | 615,703| 270,000| | | | | |90,000 | | The News ( Combined ) | 1,036,973 | 240,000| | | | | |80,000 | | The News ( Combined ) | 680,513| 240,000| | | | | |80,000 | |   |   |   |   | |Total | 2,825,751 | 1,020,000 | 340,000 | |Channel Summary – Tv | |Channels |Net Amount |Total no. f Spots |Total Sec | | Geo News | 5,113,220 | | | | | |172 |6,880 | | Samaa news | 1,904,587 | | | | | |173 |6,920 | | Geo entertainment | 1,078,137 | | | | | |56 |2,240 | | Ary Digital 3,282,101 | | | | | |95 |3,800 | | Cartoon Network | 1,934,760 | | | | | |100 |4,000 | | Ary Zauq | 3,427,668 | | | | | |141 |5,640 | | Oxygen | 145,714 | | | | | |99 |3,960 | | Ary the music | 364,285 | | | | | |99 |3,960 | | Nickleodeon | 364,285 | | | | | |99 | 3,960 | | Play Tv | 218,571 | | | | | |99 |3,960 | | Masala Tv | 158,961 |108 | | | | | |4,320 | | Axn | 582,857 | | | | | |99 |3,960 | | HBO | 1,007,856 | | | | |99 |1,007,856 | |   |   |   |   |   | |Total | 19,583,002 | 1,439 | | | | | |1,061,456 | |Outdoor Summary | |Location |Campaign Net Amount |Area Sq. Feet | | Karachi | 7,216,000 | 1,080 | | Lahore | 4,329,600 | 4,450 | | ISB | 6,560,000 | 2,055 | |   |   |   | |Total | 18,105,600 | 7,585 | ———————– ADVERTISING CAMPAIGN OF NUTELLA GROUP MEMBERS †¢ SYED MOHAMMAD SHOAIB (4478) †¢ FAIZA KHAN (234) MALIK UMAIR HAMZA (4081) SUBMITTED TO SIR HASAN AZIM SUBMISSION DATE; 17TH DECEMBER, 2011 MARKET SEGMENTION NEED OF MARKET SEMENTATION GEOGRAPHIC SEGMENTATION DEMOGRAPHIC SEGMENTATION PSYCHOGRAPHIC SEGMENTATION BEHAVIORAL SEGMENTATION SEGMENTING BY BRAND LOYALTY TARGET MARKET CONCENTRATED MARKETING POSITIONING Positioning Map High Naheed/Aghas Hyper start EDCO Imtaiz Makro and other local leading store Price Low High Perceived Quality ? The strong Pakistani mindset towards traditional food and against bread can be one of the threats. ? There are no much of a threats until it gets positioned. ? After positioning it has to beware of duplicate brands. The Pakistani market has been and will always be a welcoming one for new products like Nutella as it did for Kellogg’s. ? The purchasing power of Pakistani has been on a raise lately and the rise of urban middle class will be appositive sign for Nutella. ? The population of youth is more and hence Nutella has a bright chance of succeeding. ? Not much of a competition exists in Pakistan. ? It’s high in carbohydrates which is the major nutrient lacking in Pakistani kids. ? It has low GI and it works for the apprehensions of the mothers and keeps the kid energetic all day long. ? It’s tasty and delicious and will definitely work for kids ? Quicker to make and easy to eat which will solve the problem of working mothers who find preparing breakfast a challenge. Chocolate in the morning is not very welcomed in Pakistani homes & Pakistani mothers and kids are still inclined towards the traditional food. Suggested retail price: our retail prices are Bottle of 350gm is around Rs310 Volume d iscounts: As the brand recently will get launch, accept volume pricing when brand reach to growth stage. 1st month discounts: give privilege low prices to costumers buy product at the very first i. e. you also called opening promotional activity. Price flexibility: Nutella is an exclusive brand so we just propose fixed price, no price flexibility. Profitability: Brand profitability is based on the skimming It†¦ †¦ Fall11 PAF-Karachi Institute of Economics & Technology